Impacting the high-end market! Xiaomi 15 Ultra imaging configuration "one king and one queen," SU7 Ultra the fastest on the surface, priced from 529,900 yuan

On February 27th, Xiaomi held the launch event for the Xiaomi 15 Ultra and Xiaomi SU7 Ultra, which was full of highlights, and Lei Jun also delivered many memorable quotes.

Specifically, the Xiaomi SU7 Ultra is the fastest on the surface, with a top speed of 359 km/h, performance comparable to million-level supercars. In terms of pricing, the Xiaomi SU7 Ultra is priced at 529,900 yuan, while the Nürburgring limited edition is priced at 814,900 yuan.

During the event, Lei Jun praised Porsche, stating that "international big manufacturers have a vision," and joked about the behavior of "removing car logos," claiming that this year Xiaomi's smart driving has firmly established itself in the first camp.

In terms of smartphones, the Xiaomi 15 Ultra starts at 6,499 yuan, with imaging configuration of "one king and one queen" (1-inch ultra-large main camera, 200 million pixel periscope telephoto), supporting calls without a network, challenging the industry's longest 7 km two-way call.

All home appliance products support national subsidies, and Lei Jun also stated that R&D investment is expected to reach 30 billion yuan by 2025, with AI and related businesses accounting for one-quarter.

Xiaomi SU7 Ultra is the fastest on the surface, priced at 529,900 yuan

Lei Jun introduced that the Xiaomi SU7 Ultra is the fastest on the surface, with a top speed of 359 km/h, and it only takes 1.98 seconds to accelerate from 0 to 100 km/h, with performance comparable to million-level supercars. In terms of pricing, the Xiaomi SU7 Ultra is priced at 529,900 yuan, while the Nürburgring limited edition is priced at 814,900 yuan.

Specifically, it is equipped with Xiaomi's super three-motor system, standard track version cooling system, braking system, and Nürburgring-tuned chassis system, allowing the standard version to go directly to the track.

In addition, Lei Jun mentioned that the goal of the Xiaomi SU7 Ultra is "performance on par with Porsche, technology closely following Tesla, and luxury comparable to BBA."

During the event, Lei Jun also paid tribute to Porsche, stating that international big manufacturers have a vision.

The Xiaomi SU7 Ultra comes in five colors: Lightning Yellow, Space Silver, Parrot Green, Pearl White, and Obsidian Black.

The Xiaomi SU7 Ultra features a newly upgraded electric front trunk, supporting mobile phone and Xiao Ai voice control, with added physical buttons.

The sun protection has also been further upgraded, and the makeup mirror supports three adjustable brightness levels

In terms of intelligent driving, XIAOMI's end-to-end full-scene intelligent driving has begun full-scale push, with roaming positioning parking and extremely narrow parking space exiting set to launch a pioneer experience in March. In April, Xiaomi's intelligent driving guarantee service will go live, providing a guarantee amount of 3 million.

Currently, Xiaomi's intelligent driving total computing power is 11.45 EFLOPS, with over 10 million high-quality scene clips accumulated. Lei Jun stated that this year intelligent driving will firmly establish itself in the first camp.

Regarding the pricing of the vehicle, it has broken previous high expectations, with netizens claiming that the Xiaomi SU7 Ultra deserves nationwide applause!

Xiaomi 15 Ultra starts at 6499, imaging configuration "One Emperor and One Empress"

Next, Xiaomi released the Xiaomi 15 Ultra, available in four colors, including two color mixes, classic black and silver, and pine green. The price starts at 6499.

Xiaomi Vice President Lu Weibing stated that the Xiaomi 15 Ultra focuses more on heat dissipation, supports off-network calls, and challenges the industry's longest 7 km two-way calls;

It adopts a design of 4 low-frequency and 6 mid-high frequency antennas with T1+TIS+TIS three-core design, and also employs AI signal enhancement for directional optimization in weak signal scenarios.

The most anticipated imaging aspect of the Xiaomi 15 Ultra can achieve a "big three-in-one" in your pocket, covering the three major commonly used focal lengths. Each focal length has seamless relay support, with 28 times lossless zoom.

On the fourth anniversary of its collaboration with Leica, the Xiaomi 15 Ultra adopts new lens technology and materials to create a Leica ultra-pure optical system

The ultra-lens material has an ultra-high light transmittance, reducing image fogging, with a -26% reduction in fog and a -20% reduction in coating fog. Compared to the iPhone 16 Pro Max, it is complex and non-fogging.

Lu Weibing stated that "the imaging of the Xiaomi 15 Ultra can be summarized as one emperor and one empress," where "one emperor" refers to the 1-inch ultra-large main camera, aiming to achieve the imaging ceiling of a 1-inch main camera; "one empress" refers to the 200 million pixel periscope telephoto lens. At the same time, Xiaomi has fully upgraded its portrait large model platform.

In terms of video, Xiaomi is the first in the Android camp to support the Oscar ACES film-level professional color system. Additionally, the Xiaomi 15 Ultra also offers a professional photography kit this time.

Regarding the progress of high-end development, Lu Weibing stated that one of Xiaomi's goals for high-end mobile phones in the next five years is to achieve a breakthrough in the 6000 yuan+ price range.

All home appliance products support national subsidies, Xiaomi laptops first equipped with AIPC

In the ecosystem of people, vehicles, and homes, Xiaomi laptops are equipped with the AIPC engine for the first time, adding self-developed edge-side models. The 2025 REDMIBookPro16 starts at 6499 yuan, with a national subsidy price of 5199 yuan.

Xiaomi Buds 5 Pro, featuring a coaxial three-unit design, are the strongest TWS headphones in terms of sound quality in Xiaomi's history. Additionally, the new WIFI version has AI smart applications, supports recording when closed, can act as a "small recording pen," and supports simultaneous interpretation. The standard version starts at 1299 yuan.

Xiaomi Smart Speaker Pro supports super Xiao Ai, continuous dialogue, and continuous command voice control, with a 2.5-inch full-range speaker, available for 254 yuan after national subsidy.

The Mijia Smart Inverter Dehumidifier 30L, a dual-inverter dehumidifier, improves dehumidification speed by 52%, reduces noise by 38%, is ultra-energy-saving, and is available for 1699 yuan after national subsidyMijia Refrigerator Pro, French-style built-in 508L, 40cm drawer travel, stable retrieval, load capacity 50kg, dual cooling systems for refrigeration and freezing, no flavor mixing, 60cm ultra-thin built-in, 508L capacity, national subsidy price 3599.

Mijia Wash-Dry Set Pro, Mijia Washing Machine Pro with Blue Oxygen Wash + Low-Temperature Heat Pump Dryer, 581mm large drum diameter, intelligent forward and reverse rotation, intelligent drying detection, intelligent wash-dry linkage, national subsidy price 5199.

Mijia Central Air Conditioner Pro, dual-cylinder compressor, three-row evaporator + three-row condenser, ultra-first-level energy efficiency, intelligent 3D air outlet panel, supports Mijia human-sensing air delivery technology, intelligent air management panel, still available at national subsidy price.

All products in the smart home appliance series support national subsidies, with netizens joking that the biggest beneficiary brand of national subsidies is Xiaomi.

Xiaomi's R&D investment expected to reach 30 billion yuan by 2025, with AI and related businesses accounting for one-quarter

At the beginning of the press conference, Xiaomi Group CEO Lei Jun delivered a speech. He stated that Xiaomi adheres to technology as its foundation, with an expected R&D investment of 105 billion yuan from 2021 to 2025, and an estimated 30 billion yuan in 2025, with AI and related businesses accounting for one-quarter.

According to Xiaomi Auto's Weibo news, as of the end of last year, Xiaomi SU7 was launched for only 9 months, with a cumulative lock order exceeding 248,000 and cumulative deliveries exceeding 135,000; the charging network has connected 1.02 million public charging piles, leading in compatibility, covering 365 cities.