"Game Fan" Elon Musk: xAI will establish an AI game studio
Elon Musk announced that xAI will establish an AI game studio aimed at breaking the monopoly of large companies and reconstructing the gaming experience. He stated on social media that the plan is to disrupt traditional game development logic through AI technology. Musk's love for gaming is well-known, and he believes that games should return to their essence of entertainment rather than conveying preachy content. This move comes at the peak of the global trend of AI in the gaming industry, especially as Chinese manufacturers have been actively exploring this field
On February 17, Musk ignited the attention of the tech and gaming industries with a post on social media: "xAI will establish an AI game studio."
This comes less than three months after he first revealed related plans—on November 28, 2023, he criticized in a tweet that "most game studios are controlled by large corporations" and promised to "make gaming great again," aiming to break the deadlock through AI technology.
Analysts pointed out that the establishment of the AI game studio indicates Musk's intention to disrupt the traditional game development logic with technology. He proposed two core concepts: First, breaking the monopoly of large companies; second, reconstructing the gaming experience with AI. The technological reserves of xAI—including its large model Grok and the upcoming "world's strongest AI" Grok 3—may become key support.
Musk: AI "Make Gaming Great Again"
Musk's obsession with gaming is no secret. Even with his overloaded schedule managing companies like Tesla and SpaceX, he still insists on taking time to play games every day.
By the end of 2024, during his support for Trump's presidential campaign, he shocked the gaming community with a top 20 ranking in the global ladder for "Diablo IV." This enthusiasm for gaming has led him to reflect on the industry multiple times. In 2024, he emphasized in a column:
"Games should return to their essence of entertainment, rather than conveying preachy content."
He has repeatedly criticized mainstream gaming companies for excessively pursuing "woke culture" (such as DEI principles, which stand for diversity, equity, and inclusion), believing that it undermines the purity of games. For example, he opposed the use of a Black protagonist in "Assassin's Creed: Mirage," and the inclusion of gender pronouns in "Oath," even publicly clashing with developers over it.
Analysts pointed out that the establishment of the AI game studio indicates Musk's intention to disrupt the traditional game development logic with technology. He proposed two core concepts: First, breaking the monopoly of large companies; second, reconstructing the gaming experience with AI. The technological reserves of xAI—including its large model Grok and the upcoming "world's strongest AI" Grok 3—may become key support.
The AI Race Among Chinese Game Manufacturers
Musk's entry comes at the peak of the global gaming industry's wave of AI integration. Chinese manufacturers have taken the lead in exploration.
Cai Haoyu, the founder of miHoYo, established an AI company Anuttacon in 2024, and its new work "Project Star" will introduce AINPC and dynamic narrative technology.
In addition, giants like Tencent and ByteDance are accelerating the development of their own large models for application in game development and operations. Dongxing Securities Co., Ltd. previously pointed out that in 2024, 1,416 domestic and imported game licenses were approved, exceeding the 1,075 games approved for the entire year of 2023, significantly higher than in 2021-2022. Meanwhile, many high-quality games such as "Black Myth: Wukong" and "Dungeon & Fighter: Origin" have been approved and launched, greatly boosting the scale of the gaming market DongWu Securities stated that the domestic industry has seen the emergence of the "3A" mini-game "Shawarma Legend," which features AI casting, AI composition, and AI painting, with major manufacturers successively launching self-developed large models to empower research and development.
In terms of AI+ gameplay, various manufacturers are actively exploring implementation, such as Giant Network's AI reasoning mini-theater and AI endgame challenges in "Space Kill." They are optimistic that AI will enhance player experience and promote payments, while also looking forward to blockbuster AI innovative gameplay driving industry growth.
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