JD's billion-dollar subsidy will undergo a major adjustment: Beauty becomes a key subsidy category

智通財經
2024.08.07 08:26
8 月 7 日下午消息，新浪科技獨家獲悉，京東百億補貼將於近期進行重大調整，此次調整聚焦美妝全品類，並再度投入重金加碼。 一名接近京東高管的人士透露，對於此次調整，京東將繼續加大百億補貼投入力度，追加專項補貼全部用於扶持美妝品類，含自營及第三方商家的全品類美妝商品，此後均可享受百億補貼。另據測算，新一輪補貼投入後，消費者在京東百億補貼購買美妝產品，預計可享受至少 10% 的額外優惠。對此，京東方面暫無回應。據悉，今年 4 月京東百億補貼就曾針對美妝類目進行加碼，推出美妝加贈玩法。據當時京東方面透露，首期活動準備了總價值 2 億元的贈品，即消費者在京東百億補貼美妝專區中購物時，只要單筆訂單滿足一定金額，即可從贈品池中自由選擇贈禮。
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