傳全年 GMV 目標突破 3 萬億人幣 抖音電商：數據不實

阿斯達克財經網
2024.02.22 01:33
內媒報道，字節跳動旗下抖音電商宣佈開展低價戰略，鋭意成為幫助消費者發現優價好物的首選平台，目標今年全年平台成交總額 (GMV) 突破 3 萬億元人民幣，計劃年內將低價策略擴展至內容層面，商城與短視頻將大力推薦低價商品，而直播間則繼續聚焦於推銷客單價較高的品牌商品。不過《界面》引述抖音電商相關負責人表示，上述 GMV 相關數據不實。(gc/da)
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