一個月內特斯拉四次漲價 業內人士：“底氣” 或源於保值率

華爾街見聞
2023.11.21 23:41
特斯拉首席執行官埃隆·馬斯克 “願意犧牲毛利率換取銷量，讓產品更實惠” 的承諾言猶在耳，但最近一個月內，特斯拉已發起四次漲價。成本定價策略和頻繁調價策略未必適用於其他車企。在中國乘用車產業聯盟秘書長張秀陽看來，特斯拉敢於逆勢漲價的底氣，很大程度上來源於其高於行業平均水平的保值率。“對於國內其他自主品牌尤其是造車新勢力而言，強化差異化優勢、堅持體系化競爭，可能才是更優的選擇。”（證券日報）
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